How your data is handled
Short and in plain language. The full privacy policy is part of the Terms of Service.
Who does what?
ShakeSERP is operated by Area81 Solutions AB (Sweden). If you received the questions through an agency, the agency is the controller and Area81 processes the data on the agency's behalf (processor).
What is collected?
Your name, company and email address (to send the month's questions) and your answers in interviews and Small Talk — professional judgements, experience and figures you choose to share. No sensitive personal data is ever requested. Please don't enter personal data about customers or colleagues.
What are the answers used for?
Your answers become source material for your articles, newsletters, social posts and suggestions for your website. They are rephrased — we never quote you verbatim by name unless you or your company approved that specific quote, and figures you give are presented as the company's own experience. Answers are sent to AI services (Anthropic for text, Voyage AI for searchable memory) solely to create your content; these services are in the USA and are engaged under the EU Standard Contractual Clauses and on terms under which your answers are not used to train their AI models. Your memory is sealed per client: never used for another client, and deleted when the account ends.
Your own voice
If you choose to record your voice, a digital copy of it is created at ElevenLabs (USA, Standard Contractual Clauses, no training) to read your content aloud. It requires your explicit consent, which is voluntary — declining has no consequences. You say the consent with a one-time code at the start of the recording, so nobody can create a voice from someone else; what was said is kept as evidence of the consent. Audio and podcasts are labelled as AI-generated. You can delete the voice at any time; it is then deleted at ElevenLabs too. We do not keep the recording.
Website measurement
The measurement on your website uses no cookies and never stores IP addresses or individual visits — only a daily visitor count per traffic source. That is why it needs no cookie banner.
Where is everything stored?
Within the EU (Frankfurt). Email is sent via Brevo (EU). Secrets are encrypted. The full list of sub-processors is in the privacy policy.
For how long?
As long as the service is active. On termination, answers, article metadata, memory, voices and measurement data are deleted within 30 days (accounting records are kept as required by the Swedish Bookkeeping Act). You can change or delete individual Small Talk answers yourself in the portal (Small Talk → Your answers); for anything else, contact your agency or privacy@area81.se.
Visitors to shakeserp.com
If you run the free analysis we store the address you entered and the result; if you leave your email we keep it to follow up about the analysis and ShakeSERP (legitimate interest in B2B contact). We never sell the data and send no newsletters without consent. To be removed: email privacy@area81.se and you are deleted within 30 days.
Your rights
You can request access, rectification, erasure, restriction and data portability. Contact your agency or privacy@area81.se. Complaints: the Swedish Authority for Privacy Protection (imy.se).